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How social innovation builds your brand and bottom line
Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning...
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Is this the end of purpose driven ads or a new beginning?
Image: SpeechClub I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case...
View ArticleHow building your brand with your community grows both
One of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’....
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When a brand leads with values, customers value you more
Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute...
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The three pillars of marketing organizations of the future
Guest post by Prof. Steven Van Belleghem of InSites Consulting. The marketing organization of the future will be very different from the current structure and culture. The classic model, in which a...
View ArticleHow the smartest brands use social media to sky-rocket their reputation,...
I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. tThe day was special for three very important reasons. First, it was great to be included in the conference. Second,...
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Free We First webinar: How your business becomes a contagious social brand
This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free...
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eGood: How purpose sparked a business helping brands grow by doing good
Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea...
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LIVESTRONG is #StillStrong and Sharing Its Story
Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million...
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Sustainable Brands Istanbul: What brands must do to ensure their...
Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as...
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Signposts From Big Brands: How to Rapidly Build Your Company in 2015
Reading Time: 2 minutesThe web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and...
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Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic...
Reading Time: 3 minutesThere is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been...
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Simon Mainwaring on BBC Radio Discussing VW Emissions Scandal
Reading Time: 1 minutesSimon Mainwaring, CEO of We First discusses the recent VW Emissions scandal on BBC Radio. Listen to Simon Mainwaring by watching the video below. More information on the VW...
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How Brands Collaborate to Tackle Our Most Pressing Global Crises
Reading Time: 3 minutesWith increasing coverage of the environmental and social challenges that we all face as citizens, business or governments, brands can no longer take a back seat in recognizing...
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Advocacy Storytelling on Social Media: An Interview with Joshua Basinger of...
Reading Time: 3 minutesWe recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life....
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How Brands Create Conversations that Shift Culture and Better Our World
Reading Time: 4 minutesIn a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands...
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Top Ten Self-Deceptions that could Destroy your Brand
Reading Time: 3 minutesOne of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and...
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What David Bowie Taught Us as a Brand
Reading Time: 1 minutesDavid Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his...
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Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!
Reading Time: 2 minutesWhile many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the...
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How and Why Brands Now Live or Die By Association
Reading Time: 3 minutesStrategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s...
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